Superstar Aamir Khan and film-maker Rajkumar Hirani launched the first song of their upcoming biggie PK at a multiplex in Noida on Saturday.
Aamir was at his cordial best, patiently obliging the media shutterbugs, but his heroine Anushka Sharma and co-star Sushant Singh Rajput were kept away from this phase of the film's promotion.
The song in question, Tharki chhokro, is a peppy folk number with Rajasthani strains, and struck a chord with those present at the launch. Ajay-Atul, who shot to fame as the composers of Agneepath, have composed the song penned by Swanand Kirkire.
A highlight of the evening was Swaroop Khan, who has sung the number. He turned up wearing an elaborate colourful Rajasthani turban, which he teamed with a designer jacket and denim pants to complete a fusion statement in style.
The budding Rajasthani folk singer seemed clearly excited about his number being the first song to be launched as part of promotions of such a big film.
Swaroop had become a national sensation on Indian Idol season 5 when he impressed the audience and judges alike. Singing in an Aamir film, Swaroop felt, was a dream come true.